Boulder, Colo. – In advance of the upcoming ski season, Bonnier Corp.'s Skiing magazine has revealed a bigger, bolder look for its young, athletic readers. The photo-driven design and larger paper size debuting in the September issue showcase the world's best ski photography and the culture of the sport.

The new paper size makes the magazine wider and taller, allowing the editorial team to shift to a clean, design-driven book. Coupled with the change in size, Skiing is also printed on a new, heavier paper stock.

"We've had great photography for years. But with the larger trim size, we decided to let the photos breathe. The magazine is streamlined and sleek, so we can do more with less. There's absolutely no excuse to wreck beautiful photography with clutter," said Jake Bogoch, Editor of Skiing. Bogoch and Creative Director Dave Allen, along with their teams, executed the redesign.

The September issue redesign follows good news at the newsstand for Skiing. According to data by the Audit Bureau of Circulations, the title showed a 32.1 percent increase in single-copy sales in the first half of the year.

"We're excited about the newsstand numbers," said Jamie Pentz, Group Publisher. "The redesign and repositioning of Skiing this fall enables us to deliver an incredibly targeted product for our adventure seeking readers and our advertising partners."

Bogoch added, "Our hope is that this new look and feel will make it a magazine that tends to linger on the coffee table for a while."

Skiing, published six times a year, is part of Bonnier's Mountain Sports Media, a group which also includes SKI, Warren Miller Films and SkiNet. Bonnier (www.bonniercorp.com) is one of the largest consumer-publishing groups in the United States and is the leading media company serving passionate, highly engaged audiences, with more than 40 special-interest magazines plus related multimedia projects and events